Quick answer: This advertising disclosure explains how Bitcoin Digital labels paid and affiliate content, and how we keep commercial arrangements separate from independent editorial. In short: advertising, sponsored content and press releases are always clearly marked, affiliate links may earn us a commission, and none of it changes our reporting or counts as financial advice.
Puntos clave
- Everything paid is labelled: advertising, sponsored content and press releases.
- Affiliate links: may earn a commission at no extra cost to you.
- Editorial is independent: and never for sale.
- FTC-aligned: we follow the FTC endorsement guidelines.
- Not advice: nothing here is financial advice.
Our commitment to transparency
Trust is the foundation of everything Bitcoin Digital publishes, so we are explicit about which content is commercial and which is independent. This disclosure sets out the rules we follow and applies across the whole site, without exception. It complements our page on how we make money, which explains our funding model in more detail. In a sector where hype is common and readers are rightly cautious, being explicit about what is paid and what is independent is not a legal box-ticking exercise for us; it is central to why our coverage is worth reading at all. If you take one thing from this page, let it be that you can always tell, at a glance, whether something on Bitcoin Digital is a commercial placement or our own independent view.
How we label sponsored content
Sponsored content is content a brand has paid to publish. It always carries a clear label — such as “sponsored” or “paid” — so you can immediately tell it apart from our independent reporting. Sponsored pieces are still reviewed for basic accuracy and compliance, but they represent the brand’s perspective, not ours, and we present them that way. The label is placed so it is visible before and as you read, not buried in small print at the foot of the page, because a disclosure only works if a reader actually sees it. Reviewing a sponsored piece for accuracy is not the same as endorsing it: we check that claims are not misleading, but the argument and the enthusiasm belong to the advertiser.
How we label advertising
Advertising, including banner and display units, is marked as advertising and kept visually distinct from editorial content. Advertisers pay for placement and visibility only. They do not get to shape, approve or veto our independent reporting, and an advertising relationship is never a reason for us to cover, or avoid covering, anything. We also decline advertising creative that could mislead readers, such as anything implying guaranteed profits, so the ads you see are not just labelled but held to a basic standard of honesty.
Press releases
A crypto press release is a company-supplied announcement. We publish releases as clearly labelled, company-supplied content — not as independent reporting — and review them for basic accuracy and compliance before they go live. Publishing a release is not an endorsement of the project behind it.
Affiliate links
Some content contains affiliate links. If you click one and complete an action such as registering or making a purchase, Bitcoin Digital may earn a commission at no additional cost to you. These commissions help fund our work. Affiliate relationships never influence whether or how favourably we cover a product, and relevant links are disclosed. Where an article contains affiliate links, we make that clear to the reader. We do not choose what to write about, or how positively to write about it, on the basis of which products carry a commission, and the presence of an affiliate link is never a reason to omit a drawback or a risk. If a product is a poor fit for readers, we say so regardless of any commercial arrangement attached to it.
Editorial independence
Commercial arrangements never dictate our editorial conclusions. Independent coverage is decided by our team in line with our editorial guidelines and is not for sale at any price. Where a commercial partner is also the subject of reporting, we handle that reporting independently of the commercial relationship, and the partner has no say over it. If we ever need to report something unflattering about a current advertiser or sponsor, we will, and the existence of a paid relationship will not soften or delay it. This is the single most important promise on this page, because without it every other assurance would be worthless.
Compliance with FTC guidelines
Our disclosure practices are designed to align with the FTC endorsement guidelines, which call for clear and conspicuous disclosure of material connections between publishers and the brands they feature. We aim to make those connections obvious rather than technical or hidden. If you ever find a placement you think is insufficiently labelled, please tell us via our contact page and we will review it promptly. These principles are widely regarded as good practice for publishers everywhere, not only in the United States, so we apply them across the whole site regardless of where a reader happens to be. Disclosure that only a lawyer would notice is not, in our view, disclosure at all.
No es asesoría financiera
Crypto is volatile and high-risk. Nothing on Bitcoin Digital, whether paid or independent, is financial, investment, legal or tax advice, and we do not publish guaranteed-return or price-prediction claims in any format. Always do your own research and consider professional advice before acting on anything you read here. This applies equally to paid placements and to our independent reporting: neither should be treated as a recommendation to buy, sell or hold any asset. Crypto markets can move sharply and unpredictably, and past performance tells you nothing reliable about the future.
Updates to this disclosure
We may update this advertising disclosure from time to time as our formats or practices change. The version on this page is always the current one, and material changes will be reflected here so you can see how we handle commercial content today.
Experience, expertise and accountability
Bitcoin Digital is an independent crypto and blockchain publication run by a named editorial team working to published editorial guidelines. You can learn who we are, and how long we have covered this space, on our about page and team page. Every paid or company-supplied placement is clearly labelled in line with our advertising disclosure and the FTC endorsement guidelines, and we keep commercial work firmly separate from independent reporting. Nothing published on Bitcoin Digital, paid or independent, is financial advice.
Preguntas frecuentes
How do you label sponsored content?
Every sponsored piece carries a clear label such as “sponsored” or “paid” so you can tell it from independent reporting.
Do you use affiliate links?
Yes, in some content. They may earn us a commission at no extra cost to you and are disclosed where used.
Does advertising influence your coverage?
No. Advertisers buy labelled placements only. Independent editorial follows our guidelines and is not for sale.
Are press releases independent reporting?
No. A press release is company-supplied content, clearly labelled as such.
Do you follow the FTC guidelines?
Yes. Our practices align with the FTC endorsement guidelines on disclosing material connections.
Is your content financial advice?
No. Nothing we publish is financial advice, and we avoid guaranteed-return and price-prediction claims.
How do I report a labelling concern?
Contact us via our contact page and we will review the placement.